The economic landscape is in constant motion, and if your marketing isn’t keeping pace, you’re likely missing valuable opportunities and potentially wasting precious ad spend. Resonate is built to withstand change and keep pace with evolving consumers. Our new, curated Segments are specifically designed to help marketers navigate today’s shifting economic conditions with smarter targeting and sharper messaging. They’re available for instant activation and were created to help you drive growth no matter what’s going on.
Resonate Segments: Precision Targeting for a Volatile Market
In times of economic uncertainty, understanding not just what consumers intend to do, but how they feel about the economy, is a competitive edge. Our new segments bridge this crucial gap.
Imagine tailoring your messaging to a car buyer who’s actively researching Volkswagen and is concerned about a potential recession. Or reaching frequent travelers enrolled in Hilton Honors who aren’t letting geopolitical threats derail their plans.
Intent Meets Economic Sentiment
Our Segments combine real-time intent signals across key verticals – Auto, Travel, CPG, and Home – with individual-level economic sentiment by identifying consumers who are actively in-market and layer in their level of worry regarding:
- Economic slowdown or recession
- Stock market crash
- Rising fuel/oil/energy prices
- Geopolitical threats (e.g., terrorism, nuclear risk)
By understanding this intersection of intent and sentiment, you can adjust your targeting, refine your messaging to address specific concerns (or highlight stability), and tailor your offers to resonate with their current mindset – ultimately reducing wasted spend and boosting conversion rates.
Example Audiences You Can Activate Today:
- In-Market > Automotive > Make > Volkswagen Worried About Economy
- Resonate > In-Market > Travel > Hotel Stay > Enrolled in Hotel Rewards Program for Hilton Honors Worried About Economy
- Resonate > In-Market > Travel > Frequent Fliers Worried About Economy
The time to act is now. Don’t let economic uncertainty derail your marketing efforts. Leverage Resonate’s new, real-time economic segments to reach the right audiences with the right message at the right time. Learn more about Resonate Segments here or immediately activate these new segments in your DSPs and start optimizing your campaign strategies today!
