In this episode of Ops Cast by MarketingOps.com, Dean de la Peña, VP of Identity, Data Strategy, and SaaS at Resonate discusses the role of predictive intelligence in marketing and explains how brands can utilize more comprehensive data signals to enhance audience targeting and personalization. He also outlines the importance of identity resolution and data structure in building effective campaigns.
Topics covered include
• How to apply predictive consumer intelligence to marketing workflows
• The value of identity resolution in campaign planning
• Practical approaches to scaling personalization based on real data
Listen to the full episode in the player below and learn more about Resonate’s rAI Website Personalization here.
