The Best Places to Work in Virginia is a survey and awards program dedicated to identifying and recognizing the area’s best employers
Reston, V.A., January 31, 2020 – Resonate, the leading provider of A.I.-driven consumer intelligence for marketers, has been awarded a 2020 Top Workplaces honor by Virginia Business. The top companies listed are based on the results of an employee feedback survey administered by Best Places to Work in Virginia program. This is Resonate’s fifth time receiving this honor.
“It is an honor being named to the Best Places to Work in Virginia list,” said Bryan Gernert, chief executive officer, Resonate. “Throughout the entire company, we strive to create an environment that encourages inclusion, creativity and innovation . Our ability to create pioneering technology is a collective result of our employees’ knowledge, motivation and customer obsession. Our employees are the heart and soul of work and it is a great reward to know that our employees appreciate the dynamic workplace we’ve created.”
Several aspects of workplace culture were measured, including alignment, execution and connection. As a pioneer in the consumer intelligence landscape, Resonate’s culture, summarized with the acronym PIMCLICK for Problem-solving, Innovation, Motivation, Customer-Obsession, Leadership, Integrity, Communication and Knowledge, represents a key driver of its innovation. Resonate’s Artificial Intelligence (AI)-driven Ignite platform is the first industry solution to apply science and technology toward the art of understanding the complexity of human motivations — the true why — behind consumer behavior at the individual level and at scale.
This Best Places to Work in Virginia survey and awards program is designed to identify, recognize and honor the best places of employment in Virginia, benefiting the state’s economy, workforce and businesses. The 2020 Best Places to Work in Virginia list is made up of 100 companies.
To be considered for participation, companies had to fulfill the following eligibility requirements:
- Be a for-profit or not-for-profit business or government entity
- Be a publicly or privately held business
- Have a facility in the state of Virginia
- Have at least 15 employees working in the state of Virginia
- Be in business for a minimum of 1 year
An employee survey was also conducted to gauge employee satisfaction and overall work-life experience. The survey counted for approximately 75 percent of the total evaluation. The combined scores determined the top companies and the final ranking. Best Companies Group managed the overall registration and survey process in Virginia and also analyzed the data and used their expertise to determine the final ranking.
Companies from across the state entered the two-part survey process to determine the Best Places to Work in Virginia. The first section consisted of evaluating each nominated company’s workplace policies, practices, philosophy, systems and demographics. This part of the process was worth approximately 25 percent of the total evaluation.
Resonate is a pioneer in A.I.-driven consumer intelligence & analytics, delivering deep understanding, dynamic insights, cross-channel engagement and analysis in a single, simple-to-use SaaS platform. Resonate has deep consumer insights and contextually relevant data across more than 13,000 attributes, including values, motivations and other psychographics, describing more than 200 million U.S. consumers. Hundreds of companies have used Resonate to reveal and engage “The Human Element,” a 360-degree understanding of the individuals in their target audience that extends beyond traditional demographics, psychographics and behavioral data to uncover why consumers choose, buy or support certain brands, products or causes. Empowered with unparalleled insights, leading brands, agencies and organizations use Resonate to identify, engage and analyze these audiences, driving growth and increasing customer lifetime value.
Headquartered in Reston, Virginia, Resonate is privately held and backed by Argentum Capital Partners, Revolution Growth, Greycroft Partners and iNovia Capital. For more information, please visit www.resonate.com.
About Best Places to Work in Virginia
For more information on the Best Places to Work in Virginia program, visit https://www.bestplacestoworkva.com/.