A Fireside Chat for Data-Driven CMOs Preparing for a Privacy-safe World
Fatemeh Khatibloo, VP, Principal Analyst, Forrester joins Bryan Gernert, CEO, Resonate to discuss and offer insights for data-driven CMOs, covering:
- Expectations for CMOs given the pandemic’s acceleration of digitization
- What data is most relevant to CMOs as they re-evaluate the Four P’s
- How today’s CMO should utilize data in their decision-making
- How CMOs are refocusing on customer lifetime value (CLV)
- How companies are distilling their data to use it for insights and analytics
- How marketers adapted to find fresh data when everything changed with the pandemic
- How to scale with zero-party data, to understand people beyond those who directly engage with your brand
Watch their insightful conversation below.
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