CPGs face an uphill battle when it comes to connecting with today’s evolving consumers. Direct-to-consumer disruptors are also gaining traction. CPGs need to fill a deep hole in their consumer data to better understand and connect with their target audiences. Resonate’s consumer intelligence platform brings first-, second- and third-party data to life, leading to a better understanding of consumers and more relevant product features, offers and messaging.
Watch the video to learn how a frozen foods brand can leverage Resonate to acquire more customers. Get a better understanding of how Resonate helps CPG brands bring their flat data to life in our latest Marketer’s Guide.
Categorized as: Brand