Marketers are in the Golden Age for building meaningful relationships with their audiences. But how? Adopt the create, engage, optimize framework. It starts with understanding what will connect with your audiences. Nail down the stories they will love and launch them. Then analyze how those stories perform and optimize for the next campaign. Tools like Resonate’s deep consumer insights help marketers understand what will truly connect with audiences.
Learn more about putting the create, engage, optimize flywheel into action from author and head of marketing at Contently, Joe Lazauskas.