Voters Across the U.S. are Assessing Reopening Differently. Are Yours Ready?

How Do You Message to Voters in Different Stages of the New Normal? 

From Texas to Tennessee, Massachusetts to Montana, voters across the nation are facing different realities as the country moves into phased reopening plans. If you want to message to your voters in a way that feels relevant to them today, you need to stay up-to-the-minute on their current attitudes, behaviors and reactions to the new normal.  

The reality is, the coronavirus pandemic continues to be a top news story from coast to coast. And, some voters are ready to dive back into reopening the economy, while others prefer to cautiously assess their level of comfort with the risk of reentering daily life.  

In our latest report, From Rushed to Resistant: How Eager Are Voters to Reopen America?, we’re digging into the four distinct voter segments that have emerged as stores, restaurants and other businesses move into phased reopening: the Reopen Rushers, Reopen Ready, Reopen Reluctant and Reopen Resistant. 

We’re looking at their everyday behaviors, their concerns and their readiness to move forward with acclimating to a new normal. These are real-time indicators that give you insights into how to communicate with these voters today.  

You can download the full report here, but we’re giving you a sneak peek at the Reopen Reluctant segment, who are ready to resume several in person activities. In the infographic below, you’ll learn more about who they are, their interests, affiliations, demographics and values, as well as their specific attitudes towards pandemic precautions and the future of the new normal. 

When you download the entire report, From Rushed to Resistant: How Eager Are Voters to Reopen America?, you’ll see the same deep dive into each of the four segments and learn how to target, communicate with and empathize with these voters today.