We Asked Voters: Do You Trust Facebook Political Ads?

Almost 80% of Voters Are Probably Skeptical of Your Facebook Campaign Ads

So, with that info, shown below, in mind, how are you feeling about campaign strategy right about now?

You have to consider whether your targeted voters trust Facebook as a source of news and information, whether they trust political ads they’re served through Facebook and whether Facebook has a responsibility to suppress fake news and information – or whether that’s up to the user to discern. These are burning questions and they will have huge implications in 2020.

Your campaign needs to keep a finger on the pulse of current voter sentiment and how it will affect your advertising, targeting and more. You can’t operate under the same assumptions that drove 2016. This is a new advertising landscape and voters are savvier than ever before.

Want to learn more about your voters’ perception of Facebook? Download our latest free report, Voter Data You Need to Win this Cycle, as well as our social justice-focused report, Tracking Sentiment During Recent Events. You’ll gain access to real-time findings on where voters stand today on coronavirus, Black Lives Matter, civil unrest, Facebook ads and more.