In a climate where every dollar counts, agencies face rising pressure to prove their worth. Brands want a lot from the agencies they partner with, but they tend to measure the success of the relationship based on just one factor: ROI. How much revenue is generated for the brand from the partnership determines whether it’s a successful one or if the client decides to end it. That’s especially true right now, when economic turbulence brought on by tariffs and a looming recession are causing both consumers and the brands that serve them to panic and look for ways to save money and avoid higher costs.
Not only do agencies need to deliver the crucial bottom line, they also need to do so while proving themselves against competition that’s both external and internal: According to Wpromote, 83% of brands are working with multiple agencies. So not only are you competing for new clients, you’re also striving for the attention and resources of your own.
While brands traditionally tend to outsource creative and media, there’s another area of opportunity for enterprising agencies: data. Having the right data is crucial to extracting valuable insights, understanding an audience of customers, and delivering the personalized experiences consumers want from the brands they do business with. Many companies are limited by traditional data sources, which often offer static snapshots that can’t keep pace with today’s volatile market. Furthermore, hiring a data analyst is expensive, and, right now, most brands are looking for ways to save money, not spend it.
Offering data and insight capabilities is an overlooked way for enterprising agencies to stand out and increase their value in the eyes of their clients.
Case Study — Making a Splash in a Saturated Market: How One Agency-Brand Partnership Achieved 4x Growth
Sparkling water brand, Waterloo, wanted to make an impact—but the market they were entering was already noisy and crowded. They partnered with SwellShark, who turned to Resonate’s real-time consumer intelligence to find and engage a breakout audience segment. Armed with Resonate’s AI-powered psychographic insights, Swellshark uncovered and activate the “Life Tasters” target audience, a high-value segment of trendsetters, adventurers, foodies, and pop-culture enthusiasts. This collaboration resulted in exceptional campaign performance, including four-fold category growth, the fastest dollar growth in key DMA markets, and a 50% higher CTR.
Here are three reasons SwellShark and Waterloo’s approach with Resonate was a success:
How Resonate Empowers Agencies to Be a One-Stop Data & Strategy Partner
Agencies today can stand out by offering clients real-time, AI-powered insights—without needing to hire an internal analytics team. With flexible data that goes far beyond demographics, planners can understand not just what consumers are doing, but why.
Resonate offers both high-performance data and the end-to-end AI-powered solution agencies need to extract insights from it and activate campaigns, eliminating the need for an internal analytics team.
In an industry where clients expect both speed and strategy, agencies that can deliver data-backed, insight-driven campaigns will stand out. By embracing a modern approach to audience understanding—one that goes beyond surface-level targeting and taps into real-time consumer behavior—you can position your agency as an indispensable partner in any economic climate.
Want to explore how Resonate can help you deliver smarter, faster results for your clients? Schedule a consultation today.
