Booyah Advertising partnered with Resonate to bridge the gap between media expertise and audience intelligence. Using the Resonate Ignite platform, Booyah uncovered that their client’s target audience was 4x more likely to use Nextdoor than other social platforms, turning a data-backed recommendation into a winning channel strategy that became the #1 source for new user acquisition.
Booyah Advertising excels at media strategy and helping clients reach new audiences. But without solid data to validate their recommendations, the agency faced challenges in confidently guiding clients toward new channels and strategies. For their client K&H Home Solutions, the team needed audience intelligence that could confirm their instincts, uncover hidden opportunities, and give the client confidence to invest in untested territory.
Resonate provided Booyah with AI-powered audience insights through the Ignite platform, enabling the team to identify audiences and target with precision. The data validated Booyah’s strategic recommendations and revealed unexpected opportunities that changed the trajectory of the campaign.
Powered by Resonate’s consumer intelligence platform, Booyah gained access to deep audience insights that informed both channel strategy and creative targeting for K&H Home Solutions.
Resonate’s data not only impressed our client, but also secured approval for previously hesitant suggestions. Clients are often surprised by where their audience spends time online until the see the data. This helps us tailor recommendations with laser focus.
Madison Meagher, Director of Media, Booyah
Booyah Advertising’s experience with Resonate exemplifies the power of data to transform agencies into audience targeting experts, leading to increased client satisfaction, new business opportunities, and overall success.
