Lewis partnered with Resonate to drive new patient volume and profitable growth for AnMed Health, a centennial healthcare provider in South Carolina. By leveraging Resonate’s AI-powered consumer intelligence platform and HIPAA-compliant health data, Lewis built rich, psychographic-layered audience personas and activated them with hyper-precise targeting, delivering measurable results in a heavily regulated industry.
Lewis, a full-service marketing agency with deep healthcare expertise, needed to help AnMed Health increase new patient volume and profits while supporting overall brand efforts. In a heavily regulated industry impacted by COVID and economic headwinds, every dollar had to count. The team needed to build and activate highly targeted audiences to spend their media budget efficiently and demonstrate tangible results quickly. Legacy approaches lacked the depth of consumer understanding required to do this at scale.
Resonate delivered an end-to-end solution that gave Lewis the data, intelligence, and activation tools to go beyond traditional demographics. Using the Resonate Ignite platform and the HIPAA-compliant Resonate Health data set, Lewis created powerful, relevant, and targeted messaging that maximized ROI for AnMed.
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Lewis now wields an AI-powered data infrastructure that has enabled the agency to pitch, win, and effectively serve clients of varying sizes across industries, including highly regulated verticals like healthcare. The team drove measurable ROI for AnMed, strengthened the client relationship, and established a strategy that engaged both high-propensity audiences and the “movable middle” for short- and long-term brand growth.
Resonate has been a game-changer in helping us reframe how people connect with the AnMed brand and its service lines. The impact on key growth areas has been both measurable and meaningful. Beyond results, it's also sparked a stronger, more collaborative relationship with the client.
Nick Michel, Associate Account Director, Lewis
By partnering with Resonate, Lewis gained access to AI-powered consumer intelligence that was previously out of reach for mid-sized agencies. The result: deeper audience understanding, more efficient media spend, and a proven ability to deliver measurable growth for clients in even the most challenging industries.
