Strategus, a full-funnel CTV advertising agency, partnered with Resonate to refine their targeting strategies and improve campaign performance. By leveraging Resonate’s AI-powered Audience Insights, they challenged assumptions about their client’s ideal customer profile, uncovered deeper audience characteristics, and drove a 15.4% boost in conversions.
Strategus needed to move beyond surface-level targeting for their client’s CTV campaigns. The client had existing assumptions about their ideal customer profile, but those assumptions had never been validated with real behavioral data. Without deeper audience intelligence, the team risked spending media dollars against the wrong audiences and missing opportunities hidden beneath demographic generalizations.
Resonate delivered real-time, AI-powered audience intelligence through its Audience Insights pixel, deployed on the client’s website. The data revealed unexpected trends about who was actually engaging, enabling Strategus to tailor creative messaging and targeting with precision.
Powered by Resonate’s Audience Insights pixel, the client’s website visitor data was enriched with AI-driven consumer intelligence that surfaced behavioral, psychographic, and demographic signals invisible in traditional analytics.
As an innovation company, we're constantly seeking partners with exceptional data. Resonate has provided us with invaluable insights that we can share with our clients to quantify our efforts. In the world of digital marketing, Resonate's data stands out. It offers something truly unique that our clients have been craving.
Randi Mitchell, Digital Sales Director, Strategus
By partnering with Resonate, Strategus gained access to AI-powered audience intelligence that went far beyond traditional analytics. The result: validated targeting, refined creative, and a proven ability to uncover hidden audience opportunities that drive real conversion growth for their clients.
