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A Sparkling Success: How to Achieve 4x Growth with Psychographic Precision

Armed with Resonate’s AI-powered psychographic insights, SwellShark dove deep to uncover and activate the “Life Tasters” target audience, a high-value segment of trendsetters, adventurers, foodies, and pop culture enthusiasts. This collaboration resulted in exceptional campaign performance.

Young business people cheering in a board room

Client Challenge

Making a Splash with the Power of Audience Intelligence

When sparkling water brand Waterloo wanted to make a splash in a crowded market, they turned to their agency partner, SwellShark, a leading media agency that understands the power of true audience understanding.

Resonate Solution

Psychographic Precision Across Every Channel

SwellShark used Resonate’s psychographic data to build a custom “Life Tasters” audience segment that went beyond basic demographics. They activated that audience across programmatic, social, CTV, and display channels, then continuously optimized performance using real-time engagement data.

How It Works

The partnership between SwellShark and Waterloo Sparkling Water, powered by Resonate’s psychographic insights, demonstrates the transformative potential of AI-powered audience targeting. By moving beyond traditional demographics, the campaign achieved remarkable growth and engagement metrics, setting a new standard for performance in the competitive sparkling water market.

Moving Beyond Demographics

SwellShark utilized Resonate's psychographic insights to move beyond traditional demographics and create the high-performing "Life Tasters" audience segment. The flexibility of Resonate's data allowed for seamless integration across media-specific platforms, including programmatic, social, CTV, and display advertising.

Multi-Touchpoint Activation

SwellShark's media buyers and planners activated audience across all key touchpoints, optimizing for engagement and performance. The campaign strategy included targeted pre-roll and CTV placements, leveraging Resonate data for maximum impact.

Incremental Optimization

Real-time engagement data allowed for ongoing performance improvements and ensured the campaign remained highly targeted and effective.

Resonate Data Results

Resonate's platform proved to be the competitive advantage

3-4 X
category growth for Waterloo Sparkling Water
0 %
higher CTR with Resonate audiences
Fastest
dollar growth in DMA markets (LA & CHI)

Psychographic Precision: The Competitive Advantage Agencies Need

Resonate’s platform proved to be the competitive advantage media teams need to drive impactful results and maximize ROI. The success of the “Life Tasters” campaign showcases how agencies can differentiate themselves and deliver outstanding client results through psychographic precision.

See How Resonate Can Help

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