Third Street, an award-winning consumer marketing agency, partnered with Resonate to transform their new business pitch strategy. By leveraging the AI-powered Resonate Ignite platform, Third Street uncovered deep audience insights in minutes, impressed a prospect they had been courting for a year, and secured the win with a data-driven approach that went far beyond demographics.
Understanding audience values and behavior is critical to winning new business, but like many marketing agencies, Third Street encountered challenges in fully understanding their prospective client’s unique target audience. Without deep, data-backed audience intelligence, it was difficult to craft a tailored strategy, messaging, and creative for their pitch deck. The agency needed a way to go beyond surface-level demographics and demonstrate a more thorough understanding of the prospect’s customers than the prospect had themselves.
Resonate delivered AI-powered consumer intelligence through the Ignite platform, giving Third Street rapid access to comprehensive insights into audience intent, preferences, behaviors, values, and purchase drivers. The depth and speed of the platform allowed the agency to accelerate their understanding of the prospect’s target audience and build a pitch grounded in data, not assumptions.
Powered by Resonate’s expansive dataset and AI-driven analytics, Third Street built audience profiles and ran deep analyses in a fraction of the time traditional research would require.
In a matter of 20-30 minutes, I can build an audience and run an analysis that tells me who these people are demographically, who these people are behaviorally, what drives their purchases and what they care about.
Phil Robinson, Head of Digital, Third Street Agency
By partnering with Resonate, Third Street turned audience intelligence into a competitive weapon for new business development. The agency replaced guesswork with AI-powered insights, delivered pitches grounded in deep consumer understanding, and secured lasting partnerships built on trust and strategic alignment.
