Ballot Passed
average completed video views per statewide ballot voter
Legislation Stopped
favorability lift towards issue ad concepts with legislative influencers
U.S. Senate Race Won
increase in candidate-friendly activity amongst online target audience of 240k voters
Independents Engaged
increase in social media CTR amongst Independent voters
60% of voter reach is lost when an offline voter file is onboarded online
Modeling is a lengthy, expensive process easily tainted by static data
Partisan targeting and messaging is becoming less effective
Campaign performance and analytics reports is a major time constraint
Turn-Key, End to End Solutions Converting Voter Intelligence to Activation
Intelligence: Deepest understanding of voters beyond demographics, as well as insights for opposition targeting and custom research. READ MORE>>>
Managed Media: Activate voter segments with digital advertising, paid social, connected TV and email. READ MORE>>>
Engagement: Connect with voters through programmatic RTB, lookalike modeling, website affinity ranking and offline planning. READ MORE>>>
—MEC Global
Learn about the newly uncovered voter segments making up today’s voter landscape
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