Trust in government health authorities has dropped 28% since 2021, while 61% of Americans now report minimal concern about their personal health. At the same time, 40M+ consumers hold active gym memberships and 164.4M align with the MAHA movement. Reaching today’s health consumer requires understanding the whole person, not just the condition. Resonate’s 1,000+ privacy-compliant health and wellness attributes give you that depth, at scale.