The Resonate Data Lookbook
The Audiences Your DSP Can't Build
Most audiences you buy through a DSP or SSP are built on the same demographics and browsing history every other advertiser has access to. Resonate’s audiences are built on predictive consumer intelligence, the ability to know what a person values, believes, and will do next before they act. This guide shows those audiences at work: real use cases, real examples, and the messaging and media insights that come with each one, across 8 verticals and 3 specialty categories.
An Audience Is More Than an Age Range and a ZIP Code
Every vertical opens with a use case, then shows you what the audience behind it actually looks like.
Each of the 8 verticals, automotive, travel, retail, CPG, financial services, health and pharma, political and advocacy, and technology and telecom, starts with a use case (finding in-market buyers, understanding why they decide, reaching them where they already are), then breaks down the values, motivations, and behaviors driving that audience, not just its demographics. Three specialty categories, values and motivations, lifestyles and interests, and media engagement and consumption, layer on top of any vertical to get even more specific.
increase in conversion
increase in ROAS
overachievement of acquisition target
The Same Targeting, Built on Better Data
A personalization tip and a media plan for every audience, not just a segment name.
A DSP audience gives you an age range and a ZIP code. A Resonate audience tells you why that person buys, what motivates them, and where they actually spend their time, online and off. Every audience in this guide comes with a personalization tip from our Personal Values Report and a Media Planning Report showing exactly where to reach them.
Download the Resonate Data Lookbook
See what predictive consumer intelligence adds to an audience your DSP can't build alone.
The audiences in your DSP are built on demographics and past behavior. This guide shows you audiences built on predictive consumer intelligence instead: real use cases, real examples, and the personalization and media planning insights behind each one, across 8 verticals and 3 specialty categories.