Stop Discounting. Start Winning. Here’s How.
The Essential Retail Marketer's Playbook for 2026
Rising ad costs, tariffs, and discount-trained shoppers are squeezing retail margins. This playbook gives you 3 plays to fight back and win.
3 Plays to Protect Your Retail Margins in 2026
Win buyers. Keep loyalists. Grow basket size.
Retail marketers face climbing acquisition costs, repeat buyers conditioned to wait for sales, and consumers laser-focused on value. Each play is built on Resonate’s whole-consumer intelligence.
Play 1
Acquire Without Higher CAC or Discounts
Use predictive audiences to find in-market shoppers who match your ideal buyer profile — so you convert at full price and build lasting LTV.
Play 2
Keep Good Customers. Protect Profits.
Segment value-driven loyalists from deal-seekers and personalize retention plays that drive repeat purchases without blanket markdowns.
Play 3
Grow Order Value Without Blanket Promos
Leverage predictive analytics to surface the right next purchase for each shopper — lifting AOV through relevance, not discounts.
More Revenue at Better Margins — Measured in Weeks, Not Quarters.
Resonate’s AI puts retail marketers ahead.
Resonate has spent 17 years decoding the ‘why’ behind consumer decisions. Our continuously updated data gives your team the precision and personalization needed to win in 2026’s retail environment.
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Fill out the form to download the 2026 Retail Marketer’s Playbook. A Resonate specialist may follow up to walk through how these plays apply to your brand.