The Summer 2026 Spending Outlook
Who Will Spend, Switch, or Stay Amidst Affordability Concerns
Economic anxiety is reshaping how American consumers spend, save, and plan for the months ahead. From summer travel to holiday spending to the FIFA World Cup, this report delivers the predictive consumer intelligence you need to stay ahead of shifting behaviors — and reach the right audiences before your competition does.
Every Category. Every Consumer. Under Pressure.
What the data reveals about how Americans are really spending — and what comes next.
72% of Americans rate the economy as poor or fair. Half expect their personal finances to stay flat over the next six months. Dining out, apparel, home goods, and travel are all seeing pullbacks — but not uniformly. Resonate’s whole-consumer intelligence identifies exactly who is cutting back, who is holding steady, and who is quietly ready to spend — so you can stop broadcasting into an anxious marketplace and start reaching the right individuals with the right message.
plan to spend more on groceries
will watch the FIFA World Cup
of travelers aren’t changing their plans
Stop Reacting. Start Predicting.
Get ahead of consumer behavior before it shifts. Not after.
Resonate’s predictive consumer data shows you who will spend, what they’ll buy, and when they’re most likely to act. Download the Summer 2026 Spending Outlook and take that intelligence to your next campaign.
Download the Summer 2026 Spending Outlook
Your guide to consumer spending, summer holidays, FIFA World Cup, and travel — with marketer strategies for every trend.
Economic volatility and shifting consumer behaviors are reshaping every category this summer. Get the predictive intelligence you need to identify which consumers are ready to spend, what’s driving their decisions, and how to reach them before the competition does.