In: agency

Purchases in-store revenue
Convert your ad dollars into in-store revenue
May 4, 2017

As online shopping becomes increasingly popular and convenient with the growth of mobile retail apps, retailers are struggling to maintain foot…

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Why Digital Ad Spends Are Being Wasted and Why That Will Have to Change
April 11, 2017

When running a digital advertising campaign, you assume that the reported results by vendors are accurate and that you’re going to…

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YouTube Changes: The Details and What It Means to Agencies and Advertisers
February 22, 2017

In a significant, but quiet announcement published on Google’s Inside AdWords blog, Google released plans to limit the use of cookies…

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Brand Safe Environments: Why That Matters and How to Find Them
January 10, 2017

It’s Monday on the Internet. Do you know where your ads are? Imagine this scenario. You are running a paid digital…

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Press Release
Resonate Releases Consumer Life Stage Data for Real-Time, Precision Targeting
January 10, 2017

Marketers can now engage consumers with the most relevant messaging during critical life transition periods RESTON, VA January 10, 2016 – Resonate,…

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Resonate Releases New Analytics Tools To Help Agencies Win New Business and Align Strategy, Creative and Media Teams
May 6, 2014

Audience Builder and Market Positioning deliver insights about brand’s current and potential clients via access to the nation’s most complete audience…

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Actionable Measurement: Surveying Now Resonates With Google Too
March 19, 2014

By Chris Cox, Director of Client Strategy & Insight Google recently made headlines in the advertising world by announcing a partnership with…

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Ripe for Consolidation
March 7, 2011

You know a market is both over-hyped, and ripe for consolidation when the players in the market itself eagerly announce the…

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