In: consumer insights

Time for Agency Uprising Image
Is it time for an agency uprising?
July 12, 2018

The answer is yes. Advertising and media agencies have been taking a beating. Ad Age and AdWeek are filled with stories…

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Advertising Subscription Image
How Advertising and Subscriptions Win Together
May 9, 2018

As subscription revenue growth across print and digital audiences has become the new norm in the media industry, publishers can no…

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Resonate Introduction Video
February 10, 2018

Resonate helps you build customers who love your brand by combining a deep consumer understanding with the ability to engage and…

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Patriots vs. Eagles: A Tale of Two Fan Bases
February 1, 2018

Ahead of Sunday’s big game, we wanted to take a look at the real driving forces behind this years AFC and…

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Social Media Insights
3 Ways to Leverage Consumer Insights to Maximize Your Social Ad Spend
November 7, 2017

We look at how consumer insights can help improve your social advertising strategy and avoid wasted media spend and lost opportunities….

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Data Accuracy
3 Steps to Data Accuracy Done Right
September 21, 2017

Not all data is created equal. Earlier in this blog series, we highlighted the prevalence of dirty data and some of…

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What Makes Patriots and Falcons Fans Unique? Looking beyond the MVP Quarterbacks
February 2, 2017

As one of the biggest events for advertisers and football fans approaches, we wanted to dig deeper and use our in-depth…

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Clorox Taps Resonate’s Insights To Inform Its Digital Content
June 23, 2015

How do you get a competitive edge when you’re marketing cleaning products? For Erika Lamoreaux, associate director of digital media at…

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Female Millennials Cite Sharing Experiences, Learning & Knowledge as Top Drivers When Choosing Apparel Retailers
November 5, 2014

Forever 21, H&M, Urban Outfitters, and Express lead among apparel retailers; Aldo, Steve Madden, Journeys, and DSW top shoe retailers according…

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The Power of Audience Discovery
October 6, 2014

By Kelly Osterhout, Client Strategy & Insight Manager Earlier this year, a banking client enlisted Resonate to help increase checking account…

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