The Why Axis: How A+E Global Media Builds Audience Intelligence for Ad Sales
Resonate CMO Meredith Albertson sits down with Sajjad Ahmed, Director of Revenue Research at A+E Global Media, in this episode of The Why Axis.
This episode features real examples of connections Sajjad’s team has uncovered that go far beyond basic demographics. That deeper understanding helps his team sell audience relevance instead of just inventory and gives their sales team the confidence to open up categories and advertisers they hadn’t considered before.
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