Still Human: How AI is Making Marketing More Personal, Not Less
AI’s Real Value Isn’t What It Tells You. It’s What You Change. Austin Jones of Bonneville International Discusses Building Marketing That Really Connects.
In this session from Brand Innovators, Resonate VP of Identity, Data Strategy, and SaaS Platform Dean de la Peña sits down with Bonneville International Manager of Research and Data Analytics Austin Jones to explore one of marketing’s oldest challenges: how to truly understand individual consumers at scale.
Marketing has always been about human connection, but that kind of understanding has long been more aspiration than reality. Their conversation makes the case that predictive AI is finally changing that, closing the gap between surface-level behavioral signals and genuine consumer understanding.
They cover what it actually looks like when brands move beyond demographics and past behavior to understand what audiences will do next, and what becomes possible for brand teams when that kind of intelligence is fast and actionable
