Most organizations treat consumer intelligence as a research function. It lives in dashboards, gets summarized in decks, and rarely reaches the people closing deals or building the brand.

WeatherBug changed that. They embedded predictive consumer intelligence across their sales, insights, and activation teams and it completely changed how they sell, pitch, and prove value to the market. In this session, WeatherBug shares the full arc of that transformation. From building the business case for a consumer intelligence foundation, to putting data-backed pitches directly in the hands of their ad sales team, to using audience intelligence to fuel a rebrand and power an AI strategy built to scale.

This is a conversation about what it actually takes to make that shift. The decisions, the organizational changes, and the business impact on the other side.