Consumers Are Changing. Your Data Should Keep Up.
Hear from Austin Jones, Manager of Research and Data Analytics at Bonneville International, on how his team uses Resonate and rAI to track, understand, and predict consumer behavior in real time and build strategies that stay ahead of the shift.
In this conversation, Austin Jones of Bonneville International shares how his team uses Resonate and rAI to stay ahead of consumer behavior changes, tracking what consumers are buying, doing, and thinking in real time, and translating that intelligence into adaptive strategies that hold up when the market moves. Powered by 30B+ daily behavioral observations and continuously updated data, Resonate gives Bonneville International the forward-looking consumer understanding needed to make confident decisions, build more relevant audience strategies, and stay in tune with what actually drives their audiences today, not six months ago.
