Segmentation is not going away — 85% of data and analytics decision-makers either use it today or plan to adopt it in the next year, according to Forrester and Resonate research. What is changing is how it gets done. In this on-demand session with Adweek, Resonate breaks down how AI-powered segmentation gives marketers a more precise, continuously updated view of their audiences — so they can improve customer retention, reduce churn, cut acquisition costs, and build the kind of loyalty that drives long-term lifetime value.