Five Steps for Agencies to Maintain a Competitive Edge
Resonate Chief Strategy Officer Jonathan Ricard lays out a practical playbook for staying ahead of shrinking margins and rising client demands, no big budget required.
The ground is shifting for every independent agency. Execution is being commoditized, holding companies are weaponizing data, clients are pulling work in house, and margins are thinning. This session shares five concrete steps for turning your size, experience, and expertise into a durable edge; no holding company budget required.
