2025 reshaped consumer priorities. Confidence dropped, spending tightened, and affordability became the new baseline expectation. Watch this on-demand session to see how those shifts are defining a new reality for marketers in 2026 — and what you can do about it. Resonate CMO Meredith Albertson and Forrester analyst Zeid Khater cover the top five predictions expected to shape consumer demand, what changed in 2025 and why it matters now, and the strategies marketers can use to adapt and drive growth in the year ahead.