Forging Ahead in Times of Economic Uncertainty

When facing unpredictable market conditions, many businesses reflexively cut budgets, particularly for marketing.  This often leads to marketing leaders halting campaigns, delaying investments in new technology, and reverting to old strategies rather than innovating with new creative or targeting. In this article Resonate CEO Bryan Gernert shares his perspective on why standing still in an uncertain economy is the riskiest marketing strategy of all.  Read the full article here.