Pizza Delivery Flat, Deliver Apps on the Rise

Resonate’s data confirms that after years of robust growth, the U.S. pizza industry is cooling off. Once the undisputed champion of takeout and delivery, legacy pizza chains now find themselves competing directly against virtually every other restaurant on centralized platforms like DoorDash and Uber Eats. This dramatic shift has not only diluted the market but has also introduced a critical threat: the delivery apps now control the customer relationship and their valuable order data, forcing pizza giants to rethink their entire strategy around loyalty and value. Read the full article here.