COVID-19 and Shifting Voter Sentiment: Make Sure Your Campaign Is Ready to Adapt.
COVID-19 is dominating the American psyche right now. You can’t turn on the news or open social media without another article chronicling the highs and lows of the fight against this global enemy.
And, not surprisingly, the coronavirus pandemic has caused a measurable shift in the values of Americans. Resonate’s new report, Understanding U.S. Voter Sentiment During the Coronavirus Pandemic, analyzes the impact that this crisis has had on the entire U.S. adult population and, today, we’re diving deeper into how we may see these shifts play out in the November 2020 election.