Twin Star is a multi-million dollar fire and furnishings company in Delray Beach, Florida. They’re not only the leader in electric fireplaces and adjustable desks but they offer cabinets, coffee tables, office furniture and other home furnishings. They’re known for creating engaging experiences and lasting relationships with their consumers. For many years, Twin Star was only known as an electric fireplace company, which prevented them from expanding into other categories. They wanted to change the consumer perception and be known for their broader collection of home furnishings while also growing revenue.
Throughout the company, different departments use the platform to achieve different goals. The product team applied Resonate’s dynamic insights to develop accurate personas, which they used to create more resonant products for their target consumer. The creative team also used these personas to create more compelling and engaging creative and copy. Lastly, they use the platform to show prospective distribution channels why the products they’ve developed are going to help their business drive growth and stand out from their competition.
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