Featured in Grit Daily: Big-Box Stores Will Win the Reopening, But Mask Expectations Are High

60% of Consumers Are Ready to Step Foot Back in a Big-Box Store 

But, nearly 50% expect that both staff and fellow shoppers should wear masks.  

The U.S. economy is beginning to reopen and, while state and local restrictions are easing and retail is beginning to open up, that doesn’t necessarily mean customers will be lining up at the door –– they want to know that proper precautions are in place. 

Resonate’s Wave Three report on Consumers and COVID-19, Reopening America: Up-to-the-Moment U.S. Consumer Sentiment During the Pandemic, looked at proprietary data on behaviors as America returns to a new normal –– including their attitudes towards shopping and retail. 

Read Grit Daily’s article on consumer expectations regarding in-person shopping in the wake of the coronavirus pandemic here and learn more about Resonate’s research on who expects nightly disinfectant practices, no-contact payment, reduced occupancy and more.