Updated Report: How to Reach the Unvaccinated

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Fresh data to help reach vaccine-hesitant and -resistant Americans

What will it take to persuade unvaccinated American adults to get the shot and help put an end to this pandemic? Resonate’s same data used by top brands and organizations to win over Americans can be used to show campaigns and organizations how to reach the unvaccinated and boost the vaccination rate.

We continuously survey Americans to track fast-evolving sentiment and behavior throughout the pandemic. Our August report just launched, including granular data revealing why some Americans are putting off vaccination. Our latest data can also tell us how many folks are still planning to get the shot but haven’t yet vs. those who say they never will.

Using the Resonate Ignite Platform™, we’re able to compare these two distinct groups of vaccine-hesitant Americans and vaccine-resistant Americans. This uncovers granular, real-time insights including their personal values, psychological drivers, media diets, and more insights you can use to appeal to each audience effectively and efficiently.

Get insights on how to reach the unvaccinated

In this updated version of our Moving the Needle report, you’ll learn:

  • How Americans feel about the current state of the pandemic and COVID-19 vaccines
  • The personal values, demographics, psychographics, and media diets of vaccine-hesitant and vaccine-resistant Americans
  • Five data-driven tips for reaching the unvaccinated with the right message on the right channels

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Get access to 13,000+ more data points on unvaccinated Americans in any part of the U.S.

These crucial insights are available on virtually any segment of Americans. Trying to reach Missourian millennials? Black Washingtonians? San Franciscan teens? All unvaccinated Americans?

Our real-time data doesn’t just tell you *who* the unvaccinated are, but *why* they’re hesitant or resistant. With our platform, get immediate insight on how to motivate a nuanced target audience, then immediately activate the right message on the right channel. 

Request a demo today.

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