The 2020 holiday shopping season is upon us and while it may look different, it’s still in full swing. Retailers can still expect their typical Black Friday and Cyber Monday shoppers to pay them a visit – even if more are coming through online or to curbside pickup.
To connect with these shoppers and get those gift dollars, retail brands should get to know these people at the human level – down to the values and behaviors that drive their buying decisions.
Meet your holly-jolly shoppers in our Holiday Shopping 2020 Preview and learn why the pandemic isn’t turning out to be the retail grinch we may have expected. Get a sneak peek below and click here to download the full report.