In-store and online shoppers are similar demographically, yes. But, that doesn’t mean they’re the same. There are nuances that determine which items they’re buying, how you should inform your messaging for each group, and what kind of offers and customer service experiences will resonate with them. This is the kind of hyper-targeted segmentation that separates flat, broad strokes marketing with marketing that converts — and hits your holiday goals.
Want more tips on how to connect with holiday shoppers? Want to meet the persona that should be at the top of your radar this season? Download our Holiday Retail Guide: 5 Tips to Win Consumers’ Gifting Dollars and check out our Door Busting, Designer Dreaming Mall Moms infographic today.