Stories make our brains want to buy. Content marketing works because our brains are programmed for stories. “As human beings, we are programmed for stories,” says author and head of marketing at Contently, Joe Lazauskas. The more interesting and intriguing your brand story is, the more likely it is that people will be motivated to interact with and stay loyal to your brand. Captivating your consumers with a relevant story will strengthen your connection with them.
Watch Joe explain how to develop creative, content and messaging that connects with consumers on a deeper level.