Shelf space is won before the shopping trip starts.
Purchase decisions in CPG are made by consumers whose values, preferences, and routines shift constantly. Know what's driving consideration and loyalty in your category right now, and reach shoppers with the right message before a competitor does.
Explore sample CPG attributes
Resonate makes it easier than ever to reach and connect with CPG consumers, with the most up-to-date in-market audiences and unique preferences that help fuel campaign success.
- CPG consumers in-market attributes
-
Preferences and psychographics
Why they buy and what they value.
- Important personal benefit, product attribute, and product benefit from cosmetic purchases
- Reasons to purchase vitamins
- Reasons for purchasing snacks
- Reasons for buying household supplies, perishable/non-perishable food, and alcohol online
- Reasons for consumption of non-alcohol beverages
- Reasons for avoiding soda
- Product attributes: non-processed foods & processed foods
- Shopping psychographics: buy locally produced foods, generic products good as brand name, have strict skincare routine, look for ways to live healthier life, and more
- Market and competitive behaviors
-
Media consumption and demographics
Who they are and where to reach them.
The consumer intelligence CPG marketers use to drive purchase, build loyalty, and stay ahead of shifting preferences.
-
Recent & relevantContinuously updated data keeps pace with evolving consumers. -
Human & individualCutting-edge technology that reveals the human behind the data - the human element.
-
Comprehensive & complete15K+ attributes on 250M consumer profiles.
-
Connected & actionableActivate media across channels, without proxies.
Made by rAI
rAI is our cutting-edge AI-data infrastructure that ingests massive datasets to power a whole-human understanding with speed, precision, and scale. rAI knows the past, understands the present, and predicts the future for the universe of US consumers.
Limitless data — where and when you need it
Leverage Resonate systems and expertise to improve performance and efficiency for any use case related to insights, targeting or enrichment.
-
Data for insights
Gain dynamic insights into customers and prospects at every stage of the lifecycle.Uncover insights -
Data for Enrichment
Enhance your ecosystem with our data for deeper insights and optimized models.Explore now -
Data for Targeting
Power your digital ecosystem with our data for precise targeting and unmatched media performance.Find out more
Better-performing campaigns. Sharper strategies. Faster growth.
Resonate's Predictive Consumer Intelligence is a proprietary understanding of why consumers act and what they'll do next. It powers two platforms, each built for a different way of working. Cortex is for teams who need faster campaign execution with less waste. Ignite is for teams who need strategic depth and rich consumer research they can act on.
Clients are often surprised by where their audience spends time online until they see the data. This helps us tailor recommendations with laser focus.
What we share from Resonate either validates what advertisers know about their audiences or opens their eyes to things they didn’t know. The kind of information we share is strengthening relationships and leading to renewals.
Once we combined our custom engaged audience with rAI, we improved our media plans.
Now THIS is the future of marketing
Resonate is the best tool we use. It has replaced three other tools.
Real feedback from real clients
Our AI-powered consumer data empowers clients to truly connect with their audience and drive measurable outcomes.
