‘Margins’ of Victory: Agencies That Win in a New Era of Competition
Watch guest speaker, Forrester VP and principal analyst Jay Pattisall, and Resonate Chief Strategy Officer Jonathan Ricard discuss how agencies can build a smarter, more scalable operating model for growth.
The agency landscape is changing fast. AI is reshaping workflows, margins are tightening, and the largest holding companies continue to widen the intelligence gap. In this on-demand webinar, we explore how agencies can create a modern marketing operating system powered by consumer intelligence, data ownership, and AI-driven activation. Learn how leading agencies are building stronger client relationships, creating differentiated offerings, and unlocking new revenue opportunities in a more competitive market.