Consumer trust is shifting, market conditions remain unpredictable, and the pressure to do more with less is not letting up. In this on-demand session, Resonate CSO Jonathan Ricard sits down with Booyah Advertising Chief Operating Officer Katie Holdsworth and Chief Strategy Officer Dan Gallagher to share how agencies are navigating this reality using AI-driven consumer data to strengthen campaign performance, maintain client trust, and build the operational agility needed to stay ahead of what comes next.