Independent agencies are expected to move fast, stay lean, and still deliver results that compete with shops twice their size. In this on-demand session, Five Eighty shares how they put Resonate’s AI-powered audience intelligence to work, activating high-impact audiences faster, streamlining multichannel campaign planning across shopper, brand, and retail media, and proving ROI to clients without adding headcount. Real-world takeaways for strategists, media planners, and agency leaders ready to build smarter, more effective campaigns.