In Play This Cycle: White, College-Educated Voters

College-educated white voters, a demographic that Democrats have not won in over a half-century, are well in play this cycle…

With both sides now competing for the 53.3 million registered white college-educated voters, Resonate is here to help campaigns find, target, and persuade these voters with a message that cuts through the political rhetoric and speaks directly to their values and motivations.

Resonate intelligence shows:

• 63% of white college-educated Republicans that view Hillary Clinton as favorable are persuadable on raising the minimum wage.

• White college-educated Democrats that view Donald Trump as favorable are 74% more likely than the average voter to support building a wall between the U.S. and Mexico.

• Regardless of party or candidate favorability, white college-educated voters are 21% more likely to support the DREAM Act than the average registered voter.

• There are 13.5 white college-educated swing voters and they are 40% more likely to believe the corporate tax rate is too high

• There are 12.8 millennial white college-educated voters and they are 72% more likely than the average voter to strongly agree that free trade agreements help the U.S.

Click here to learn more about how Resonate can precision target persuadable and swing voters with GOTV messaging tailored to their motivations and values.