The consumers most likely to buy this season are already showing you the signals.
Explore sample seasonal attributes
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Winter
Align your marketing efforts with specific winter audiences and enhance relevance and drive engagement.
- Audiences who are considering the following new years resolutions
- Super Bowl watchers
- College football watchers
- Do not plan on making a new year’s resolution
- Eat healthier or start a diet
- Look for a new job
- Workout or exercise more
- Be more environmentally friendly
- Learn a new language, skill, or hobby
- Quit or decrease smoking or drinking
- Celebrate valentines day
- Greeting card audiences
- And more
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Spring
Spring provides a fresh opportunity to connect with your customers and prospects through targeted campaigns with these spring audiences.
- College (NCAA) men’s basketball audiences
- College (NCAA) women’s basketball audiences
- Sports betting
- Researching mother’s day gifts and presents
- Campers
- Spring cleaning and home improvement audiences
- Home improvement store purchasers (Ace, Lowes, Home Depot, etc.)
- Audiences engaging in topics: gardening
- Audiences engaging in topics: home appliances
- Audiences engaging in topics: interior design
- Audiences engaging in topics: construction
- And more
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Summer
Summer is a season of sun, fun, and relaxation. Drive engagement with these summer audiences.
- Leisure travel planned
- Vacation timeshare very likely
- Back to school shopper
- Summer fun shopper
- Discount finder
- Life stages with kids in household / age of kids
- Willing to take children out of school for vacation
- Very likely to purchase adults-only vacation
- Stay at a large hotel chain
- Stay at a short-term room / vacation rental
- Take a trip to a theme park
- Travel internationally
- Travel within the U.S.
- Taking a cruise and cruise brands
- And more
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Fall
Fall presents an ideal opportunity to connect with your audience through targeted campaigns that embrace the season's unique charm and activities.
- Black Friday / Cyber Monday deal finder
- Christmas / winter holiday shopper
- Halloween / fall shopper
- Inviting fewer people to parties or gatherings
- Not traveling at all for the holidays
- Driving to locations instead of flying
- Channel consumption: digital, social, linear, OTT, print, radio
- Shopping online retailers audiences
- Shopping at a mall audiences
- Engagement time
- Where shopping for holiday presents – in-store, online social media, online through website, online through third-party websites
- And more
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