Data for insights
Gain dynamic insights into customers and prospects at every stage of the lifecycle.
Spot seasonal buyers before they shop
Seasonal behavior is predictable if you’re watching the right signals. Know how intent and spending shift across key moments in the year, so campaigns are built around what people are ready to do now, not what they did last year.
Explore sample seasonal attributes
Unlock a continuous stream of seasonal consumer data and insights, giving you the flexibility to adapt your strategies throughout the year.
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Winter
Align your marketing efforts with specific winter audiences and enhance relevance and drive engagement.
- Audiences who are considering the following new years resolutions
- Super Bowl watchers
- College football watchers
- Do not plan on making a new year’s resolution
- Eat healthier or start a diet
- Look for a new job
- Workout or exercise more
- Be more environmentally friendly
- Learn a new language, skill, or hobby
- Quit or decrease smoking or drinking
- Celebrate valentines day
- Greeting card audiences
- And more
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Spring
Spring provides a fresh opportunity to connect with your customers and prospects through targeted campaigns with these spring audiences.
- College (NCAA) men’s basketball audiences
- College (NCAA) women’s basketball audiences
- Sports betting
- Researching mother’s day gifts and presents
- Campers
- Spring cleaning and home improvement audiences
- Home improvement store purchasers (Ace, Lowes, Home Depot, etc.)
- Audiences engaging in topics: gardening
- Audiences engaging in topics: home appliances
- Audiences engaging in topics: interior design
- Audiences engaging in topics: construction
- And more
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Summer
Summer is a season of sun, fun, and relaxation. Drive engagement with these summer audiences.
- Leisure travel planned
- Vacation timeshare very likely
- Back to school shopper
- Summer fun shopper
- Discount finder
- Life stages with kids in household / age of kids
- Willing to take children out of school for vacation
- Very likely to purchase adults-only vacation
- Stay at a large hotel chain
- Stay at a short-term room / vacation rental
- Take a trip to a theme park
- Travel internationally
- Travel within the U.S.
- Taking a cruise and cruise brands
- And more
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Fall
Fall presents an ideal opportunity to connect with your audience through targeted campaigns that embrace the season's unique charm and activities.
- Black Friday / Cyber Monday deal finder
- Christmas / winter holiday shopper
- Halloween / fall shopper
- Inviting fewer people to parties or gatherings
- Not traveling at all for the holidays
- Driving to locations instead of flying
- Channel consumption: digital, social, linear, OTT, print, radio
- Shopping online retailers audiences
- Shopping at a mall audiences
- Engagement time
- Where shopping for holiday presents – in-store, online social media, online through website, online through third-party websites
- And more
The consumer intelligence that tells you who they are, why they act, and what they'll do next.
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Recent & relevantContinuously updated data keeps pace with evolving consumers. -
Human & individualCutting-edge technology that reveals the human behind the data - the human element.
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Comprehensive & complete15K+ attributes on 250M consumer profiles.
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Connected & actionableActivate media across channels, without proxies.
Resonate data - made by rAI
rAI is our cutting-edge AI-data infrastructure that ingests massive datasets to power a whole-human understanding with speed, precision, and scale. rAI knows the past, understands the present, and predicts the future for the universe of US consumers.
Limitless data — where and when you need it
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Power your digital ecosystem with our data for precise targeting and unmatched media performance.
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Resonate’s Predictive Consumer Intelligence is a proprietary understanding of why consumers act and what they’ll do next. It powers two platforms, each built for a different way of working. Cortex is for teams who need faster campaign execution with less waste. Ignite is for teams who need strategic depth and rich consumer research they can act on.
Clients are often surprised by where their audience spends time online until they see the data. This helps us tailor recommendations with laser focus.
What we share from Resonate either validates what advertisers know about their audiences or opens their eyes to things they didn’t know. The kind of information we share is strengthening relationships and leading to renewals.
Once we combined our custom engaged audience with rAI, we improved our media plans.
Now THIS is the future of marketing
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