What Predictive AI Makes Possible for Marketers
Resonate VP of Identity, Data Strategy, and SaaS Platform Dean de la Peña sits down with Bonneville International Manager of Research and Data Analytics Austin Jones at Brand Innovators.
In these clips, you’ll learn:
– How Resonate uses predictive AI at scale
– Unlocking the why behind consumer behavior
– Three areas where AI should drive change
– What becomes possible when AI is operationalized
