Resonate Live: Summer Series
Real conversations on what's next for brand and agency growth, live all summer.
Resonate Live is a four-part summer series for brand marketers and independent agencies planning strategically for the back half of the year. Each live session tackles a different pressure point: predictive growth, affordability, agency competitiveness, and holiday demand, with practical takeaways you can act on immediately. No theory, no fluff: just the moves that move the needle.
Predicting the Price-Pressured Consumer: A New Playbook for Affordability
Session 1, July 29 at 1PM ET
Affordability is changing who buys, what they’ll pay for, and what they’ll trade off. Most planning still runs on last year’s version of the customer, but backward-looking demographics aren’t a recipe for growth. This session shows what current data reveals about financially pressured consumers, why their underlying values and fears matter more than price tags, and how to spot the demographic assumptions that might be sabotaging a campaign or a pitch.
For Brand Marketers
For Agency Leaders
Top Ways Leading Brands Grow with Predictive Consumer Intelligence
Session 2, August 5 at 1PM ET
Most brands still make growth decisions on demographics and instinct, targeting audiences that look right on paper but never convert. In this session, you’ll learn the top ways leading brands close that gap: finding the audiences most likely to buy, understanding the values behind their decisions, crafting messaging that lands, activating audiences without wasting budget, and adapting as behavior shifts in real time.
Find Your Real Buyers
Spend With Confidence
Five Steps for Agencies to Maintain a Competitive Edge
Session 3, August 12 at 1PM ET
The ground is shifting for every independent agency. Execution is being commoditized, holding companies are weaponizing data, clients are pulling work in house, and margins are thinning. This session shares five concrete steps for turning your size, experience, and expertise into a durable edge; no holding company budget required.
Defend Your Margin
Win the Pitch
Holiday Revenue: Forget What's Trending. Predict Who's Spending
Session 4, August 19 at 1PM ET
Nobody can predict the next viral product. What you can predict for the 2026 holiday season is the why behind consumer decisions, and even what they’ll do next. This session uses predictive consumer intelligence to reveal which consumer segments are most likely to spend, how economic pressure is reshaping consumer choices, and which categories will see more or less buying activity this year.
For Brand Marketers
For Agency Leaders
One Registration. Four Sessions. Strategies to Drive Growth Throughout the Year.
Save your seat once and join us for every session in the series.
Marketers and agency leaders are being asked to do more with less signal, less time, and less room for guesswork. Sign up once and get the strategies you need to succeed throughout the second half of the year.
Save Your Seat for the Series
One registration. Four live sessions.
Fill out the form below to register for all four Resonate Live summer sessions.