Tabletop • Main Conference Area • September 23-25, 2026
If you’re marketing to who your customers were yesterday, you’ve already lost. Resonate shows you who’s about to buy, who’s about to leave, and who’s ready to spend more, before it happens. Stop wasting spend on the wrong people. Come find us between sessions, or book a 20-minute meeting now.
The Missing Layer in Your Agentic AI Workflow
September 23 | 3:40-4:10PM
Companies are incorporating agentic AI into their workflows at a near-constant rate. But when the computer becomes part of the team, marketing can start to feel less human. And when people become impressions, relevance dies.
Resonate’s VP of Identity and Data, Dean de la Peña, has a bold idea: It’s not enough to just “use AI.” Your agentic workflows need to incorporate meaningful, predictive consumer intelligence that gives you, the human, an understanding of the why behind the behaviors of the very real humans you’re marketing to.