In: Brand

Hiker
Unlocking the Elusive Consumer WHY
January 10, 2018

A look at how marketers can move beyond basic demographics and behavioral data to explore the human elements of their customers…

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MarketingCarnival
Data Provider Carnival Games
October 10, 2017

Episode 1:  Step Right Up “Step right up and try your luck,” is a phrase employed by carnival barkers everywhere. It’s…

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Data Accuracy
3 Steps to Data Accuracy Done Right
September 21, 2017

Not all data is created equal. Earlier in this blog series, we highlighted the prevalence of dirty data and some of…

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Facing the DMP Data Marketplace Yard Sale
September 19, 2017

So many choices, so many sellers and you never know if what you picked is any good… Have you ever been…

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Putting 3rd Party Data Providers to the Test
September 15, 2017

I was surprised to learn I could be so many people at one time! Disclosure: This is an actual experiment you…

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ANA Webinar
Webinar: How Underlying Consumer Values Impact Engagement
June 30, 2017

CreditLoan.com Shares their Success Story A-Z In a world of short consumer attention spans and proliferation of media channels, it is…

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The Data-Marketing Trends To Be Aware Of
May 24, 2017

Last week’s SPARK 2017 conference hosted by TrackMaven focused on the future of marketing and how marketers can use data-driven strategies to…

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Visa, Mastercard, Discover and American Express Credit Card Holders: A Deep Dive Analysis
May 17, 2017

We took a look at credit card holders of the four major networks to identify the differences in their preferences and…

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Resonate Tags: Truly Understand Your Site Visitors
May 11, 2017

Most brands feel they have a solid understanding of their customers and prospects. While the odds are that you probably know…

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What Makes Neiman Marcus, Saks Fifth Avenue and Bloomingdales Shoppers Unique? Looking Beyond the Luxury Label
April 21, 2017

When you think of luxury department stores, many come to mind. We narrowed the list down to take a look at…

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