Optimize your voter targeting with elevated insights from the Resonate platform

Winning isn’t everything, it’s the only thing” – Vince Lombardi
When it comes to elections, winning is everything, and next level voter targeting is how you navigate the uncertain complexities of election season to get there. The voter file only sees voters from a two-dimensional view, and using third party data to append is both clunky and unreliable. Political Campaigns need fresh strategies to target the right voters using the right media at the right time, with messaging that inspires, invigorates, or persuades based on the motivations and behaviors of real voters across America, in real time.

Resonate’s revolutionary deep constituent insights dive beyond the surface-level demographics available in the voter file, revealing the values and motivations behind voting intent or habit. Discover how to tap into these insights through our guides, briefs and blogs, and schedule a complimentary demo to begin developing a truly 1-to-1 relationship with your constituents, navigating the path to election night victory through voter targeting, segmentation and media delivery at a level the competition simply can’t touch.

Voter Pitfalls ebook

In our election guide “The Race for 2020: Navigating the Erosion of the Left/Right Divide” you’ll the importance of focusing on the issues over political party and how to identify issues that many voter segments surprisingly agree on.

With our Campaign Guide: “Understanding 2020 Voters Beyond Demographics and Party Affiliation”, you’ll learn nine surprising reasons why deep, AI-driven voter targeting and managed media is crucial in the 2020 elections.

Resonate leveraged cutting edge artificial intelligence and deep learning to reveal the AI Voter Landscape, uncovering nine targetable voter segments differing predictably along the most influential political drivers. See how deep learning is disrupting the science of voter targeting.

Seamlessly and easily activate omnichannel managed media campaigns to Resonate’s unmatched AI-driven voter segmentation. Navigate the unpredictable 2020 election with real-time voter insights that drive wins.

Do you know the voters who will make and break the 2020 election cycle? Meet the nine segments of the American electorate uncovered in the groundbreaking AI Voter Landscape study.

Learn more about how machine learning and AI are revolutionizing voter targeting and media activation. Originally presented by Resonate Director of Data Science, Dan Scantlebury, PhD, at Campaign Tech East, April 2019.

Connected TV is wildly disrupting the voter targeting and ad-serving ecosystem and buying traditional TV simply falls short. The Resonate Voter Intelligence platform can activate custom segments of voters across integrated OTT platforms.

Resonate’s Insights Have Amazing Impact


Resonate clients who won their races in 2018


Accurately predicted results in Wisconsin and Michigan on election night 2016 – while traditional polling companies got the results wrong


Insights available on more than 200 million American constituents

An advocacy organization needed to identify and target Nevada voters who would turn out and vote YES on Question 2, a statewide ballot measure that would regulate marijuana like alcohol in Nevada. Leveraging Resonate data, Nevada voters persuadable on legalizing recreational marijuana were identified and served ads tailored to their values, motivations and public policy positions. 81% of all ballot voters were served these ads.

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Resonate’s easy-to-use consumer insights platform is ready to go for your teams. It’s time to gain a deeper understanding of your customers and your competitor’s customers.

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