With so much uncertainty in the world today, it’s no surprise that the coronavirus pandemic is causing a shift in American values. Values drive votes and, with so many constituents re- evaluating what is most important to them during this time, it’s essential for campaigns to keep their finger on the pulse of voter sentiment.
Resonate’s latest report, Understanding U.S. Voter Sentiment During the Coronavirus Pandemic, analyzes the most current impact of this crisis on the entire U.S. adult population and we’re diving deeper into one interesting group of voters: Republicans who have increased their support for providing Medicare for all, expanding the social safety net and enhancing school-free meal programs.
Republican Voters Who Increased Their Support for Medicare For All, Expanding the Social Safety Net and Enhancing School-Free Meal Programs
10% of those polled who report increasing support for social services are Republican. This segment of voters is mostly made up of unmarried women ages 35-44 with kids under 18 and an annual household income under $25K. When it comes to their top personal values, they presently put emphasis on safety in one’s community and nation, maintaining traditions and treating everyone equally above everything else. While they were historically not as supportive of social service programs, their top values at the moment, driven by recent experiences, align with a shift in more support of these programs.
When it comes to their top candidate platform support, they’re 133% more likely than the average U.S. voter to support a candidate if they support bipartisanship in government and 104% more likely to support them if they agree with their approach on foreign policy. Perhaps not as surprising are the top issues this group remains passionate and steadfast in their support of: pro-life issues and maintaining the Second Amendment.
When it comes to engagement activities, this group prefers to show their support for political and social issues by volunteering their time. They’re 307% more likely than the average voter to volunteer for a cause, 223% more likely to be active in a group and 221% more likely to volunteer for a campaign. Clearly, this segment puts time and energy into what they’re passionate about. According to Resonate’s political drivers curated report, religious outreach and poverty are the charitable/societal issues most important to them.
Power Your Political Ad Campaigns with Targeted Data
Resonate has more than 1K political data attributes, appended to deterministic registration and turnout voter file data for superior segmentation, targeting and personalized messaging opportunities. And, as Coronavirus capitalizes the minds of our nation, we have specific COVID-19 insights that you can layer on audiences to learn just how their priorities and mindsets are changing in this global pandemic. These powerful insights will allow you to uncover your constituent’s shifting values and motivations to strategically message them in ways that will resonate during these unprecedented times. And, you can do this across the digital ecosystem with scale to reach your right constituents at the right time.
How We Get Our Data
To access the insights available on these groups we utilized Connected Flash Studies. These studies are surveying real-time consumer sentiment across industries in the wake of the coronavirus pandemic and are scaled to the entire U.S. adult online population of 200 million for immediate action.
See more insights on U.S. Voter Sentiment During the Coronavirus Pandemic