Case Study
CLIENT CHALLENGES
A top 10 global advertising agency wanted to save time and find higher quality insights to become more strategic for their clients and increase performance in media activation. They had become frustrated by the quality of third-party data provided by traditional DMPs, as well as what they received in reporting and insights.
SOLUTION
With the Resonate platform, the agency was able to:
- Use new audience insight reports for better strategic direction for clients’ campaigns
- Build custom audiences and segments for seven of its largest brand clients for activation.
- Activate another 23 clients within 90 days
RESULTS
59%
decrease in CPA for one of the largest small-business financial services solution providers
57%
decrease in CPA for world’s largest contact lens provider
27%
decrease in CPA for leading online financial services and brokerage firm